International stainless steel exposition in Shanghai

The leading global stainless steel and high-performance alloys producer Outokumpu maintains a strong showing at the 8th International Stainless Steel Exposition held in Shanghai. As a representative of premier stainless steel materials and technology, Outokumpu has shown its expertise worldwide, demonstrating cutting edge applications of stainless steel in a variety of industries. During the 3 day expo, participants will witness Outokumpu's new vision ,a world that lasts forever.

The biannual STEXPO is currently one of the largest international stainless steel industry exhibitions. As an important platform for industry communication and expansion, the STEXPO assembles the world's leading companies and products. This is the first time Outokumpu has participated in international level exhibition in China since its acquisition of Inoxum, the stainless steel arm of ThyssenKrupp, in 2012. By combining the 2 companies' premier core technologies and advantages, Outokumpu now provides an even more diverse range of product combinations, as well as customized services.

Visitors to the Outokumpu booth at STEXPO 2013 will acquaint themselves to the 100 years of Outokumpu legacy starting from the invention of stainless steel in 1912, the path from ore to finished products and Outokumpu’s global footprint. Outokumpu’s entire range of products was displayed at the booth today, demonstrating Outokumpu’s advanced materials in an incredible and growing variety of applications ranging from household goods, like washing machines, sinks and cooker hoods, to the petrochemical industries, showing how the company is adding values to almost every industry and sector. Visitors will also learn about the Outokumpu strategies in the Asia Pacific region, which focus on localization and differentiation. On hand to present the Outokumpu range and expertise will be Mr Austin Lu, President of Outokumpu’s APAC Business Area, as well as other Outokumpu APAC leaders.

Mr Lu stated that "This year's exhibition demonstrates Outokumpu's globally top ranking products and services and also reflects the importance we place on the Asia Pacific market. The development and application of stainless steel is an important indicator of a country's manufacturing and economic development. Outokumpu will fully utilize its 100 years of experience in professional steel manufacturing and innovative technologies to continually contribute to the region's development."

As the inventor of stainless steel, Outokumpu has always been an outstanding global firm in the areas of stainless steel and high performance alloys. With the broadest product range of any stainless steel producer in the world, Outokumpu has taken a step further from general or commodity grades and is known particularly for a wide variety of special grades that meet the requirements of the most demanding applications. For example, Outokumpu is the world’s foremost producer of duplex stainless steels and has pioneered many breakthrough applications based on these steels, which provide superior alternatives to commodity grades in most industrial applications of stainless steel.

In Asian markets, Outokumpu is today a key supplier of stainless steel and makes an unsurpassed impact on these markets by bringing to them the full value chain of stainless steel. Mr Lu emphasized, in the next few years, Outokumpu will continue to increase investment and cooperation in the greater Asia Pacific area, especially in the China market through R&D, efficient production and durable advanced materials, the company will enable its customers to enhance their competitiveness and to sustainably develop their businesses.

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